Difference between the mission and vision statement.strategic Essay

Difference between the mission and vision statement.strategic management - Essay Example The main difference between the mission and vision statement is that the mission statement provides a guidelines of what the company seeks to achieve in the present as an organization while the vision statement illustrates the goals of the firm for the future. A company I once work for had the most deceptive and fraudulent mission statement I had ever seen. The company claimed that one of its values was taking care of the employees in order to improve their quality of life and of their families. The reason that the company lied in this statement was because this company was very abusive towards its employees. The firm would steal hours from the workers payroll by paying them fewer hours than they worked, they would pay the workers two to three weeks late every pay cycle, and the firm did not honor a bonus system that offered to the employees when they started to work for the firm. The actions of the managers, administrative team, and owners of the company were opposite of what the mi ssion statement claimed. DQ2 I went to the corporate website of the global coffeehouse company Starbucks Cafe. The company has a corporate responsibility program in place that affected various aspects of their operations. One of the most intriguing aspects of the firm’s CSR plan was the sourcing of materials initiatives. The company in order to help our poor communities across the world only purchases fair trade coffee. Fair trade coffee is a system that guarantees poor farmers across the world a minimum price for coffee of $1.26 per pound which is twice the going rate for wholesale coffee across the world. Another aspect of the firm social responsibility commitment which I liked was their emphasis on hiring a diverse workforce. The firm also had good initiatives in place to protect the environment such as a recycling program. One aspect of their social responsibility initiatives that I did not like was the fact that the company does not have a mechanism in place to collect m oney for philanthropy causes. Considering the high profit margins the company enjoys the firm could easily donate 1% of their revenues or more to help fight hunger in places such as Africa, India, and South America. DQ3 The four major components of the strategic management process are environmental scanning, strategy formation, strategy implementation, and strategy evaluation. Environmental scanning is important because it allows the manager the opportunity to collect sufficient information in order to determine the relation between the company, the market, and its potential alternative solutions. I believe that the second step (strategy formation) is the most important step or component in the strategic management process. If a manager chooses the wrong strategy the subsequent steps won’t matter because the failure of the strategic initiative is inevitable. Take for example a company that decides after two years in business that the best strategic formation is too expand the company. The firm invests all the money it has on expanding without proper environmental scanning and without analyzing the financial consequences of the decision. Due to the bad plan the company realizes that now they are producing more goods than what the market seeks. Suddenly a firm that was doing well goes into financial troubles due to a bad strategic formation. 4. I agree with you that the mission statements of companies have a more detail description than the vision statement of a company. Based on the research that I made on the subject the reason that this occurs is because of the timeline perspective. The mission statement attempts to provide the people who read it an overview of the business as it is in the short term. People want to know what the company is all about and is seeking to do and realize. The visions statement is different because the vision statement provides an overview of what the company is seeking to achieve in the future. 5. I agree with a lot of the points you mentioned in your response. I believe that a people’